L.E.A.D. Session 1: Who Am I?-What’s Your Leadership Brand

What’s Your Leadership Brand

Pdf Summary

The document, "What's Your Leadership Brand?" by the Center for Creative Leadership, explores the concept of a personal leadership brand, emphasizing its importance in professional growth. It suggests that leaders should focus on how they achieve results, defining their unique value in the workplace. A personal leadership brand reflects one's priorities, values, and consistent offerings, and plays a pivotal role in how one interacts with others to produce results. The document highlights the importance of aligning one's leadership brand with personal aspirations and moments’ goals, ensuring it is an authentic reflection of deeply held values.<br /><br />To develop a strong leadership brand, the document proposes several strategies. These include clarifying professional likes and dislikes, auditing one's online presence, selecting an accountability partner for honest feedback, creating a personal tagline, and designing an actionable improvement plan. It underscores the significance of self-awareness, learning agility, influence, and communication as core skills to enhance one's personal brand.<br /><br />Furthermore, the piece discusses the potential benefits of a well-defined leadership brand, such as enhanced career opportunities and the ability to leave a lasting impact. It warns that a vague or misaligned brand can stall career growth. Leaders are encouraged to regularly revisit their values, goals, and behaviors to ensure alignment and authenticity in their leadership journey.<br /><br />The text ends with insights from research by leadership development experts David Magellan Horth and Lynn Miller, emphasizing the Center for Creative Leadership’s commitment to fostering positive change and providing resourceful leadership solutions across diverse organizational levels. The overall message is that individuals should proactively manage their leadership brands to genuinely represent who they are and aspire to be, thus maximizing their professional growth and impact.

Keywords

leadership brand

professional growth

personal values

self-awareness

career opportunities

accountability partner

communication skills

authenticity

leadership development

Center for Creative Leadership